A physicist who builds the layer beneath the story.

I build from the assumption that the people operating a system need to understand it. That means useful defaults, readable output, visible trade-offs and documentation that stays close to the actual product.

PublishRank is the clearest expression of that approach so far: a free, open-source WordPress SEO plugin for publishers, newsrooms, magazines and content-heavy sites — now listed on WordPress.org.

The goal is not to promise rankings. The goal is to help a publishing team own its technical foundation: metadata, schema, sitemaps, redirects, crawl controls and editorial workflow.

Physics is the study of systems that can be described, measured and predicted. Search and publishing are systems too — full of signals, feedback loops and noise.

Bringing that scientific discipline to SEO means fewer guesses and more evidence: inspectable schema, observable sitemaps and settings that explain exactly what they change.